Is Your
Chiropractic Office Searchable and Visible Online?
People should know better than to think of chiropractors as
glorified massage therapists. You don’t just work patients to the bone; you
also treat and alleviate muscle and tendon disorders. You are the providers of
sweet relief.
People Use
Search Engines to Find Chiropractors
When people were asked to think about the last time they searched
for health and medical information, as well as doctors or other health
professionals… a huge majority (77%) said that they began at a search engine
such as Google, Bing, or Yahoo.
Will they find you online and gain information about the
possible causes of their pain? Also, is there clear contact information so that
they can get in touch with you for their chiropractic needs?
If your clinic is found online, do you provide helpful
information about their health to gain their trust?
Can they find you on search engines at all?
Get a
Mobile-friendly Website
Here’s a fact that people won’t have a bone to pick with:
A survey finds that of the seventy-four percent (74%) of
adults who use the Internet:
·Eighty percent (80%) have looked online for
information about health topics, such as specific diseases, treatments, or
procedures.
·Thirty four percent (34%) have read someone
else’s commentary or experience about health or medical issues, such as
chiropractic procedures, on an online news group, website, or blog.
·And twenty five percent (25%) have watched an
online video about health or medical issues, such as cosmetic surgery
procedures.
Are there positive reviews about your practice online?
If your answer to any of these questions is “no,” you don’t
need to get bent out of shape. There’s a lot you can do to improve your
chiropractic clinic’s online presence, and make it highly searchable. You can stand out in local listings.
You can engage and reach out to more people in social media.
You can build and expand your own brand. We can help you with that.
Build and
Expand your Chiropractic Practice with our Help
Advantage Local Agency provides:
·Responsive Web Design
·SEO
·Local Buzz
·Social Media Optimization
·Online Reputation Management
·Website Audit
·PPC and Remarketing
·Brand Establisher
·Brand Booster
Fill out the form
today or call Advantage Local Agency at 404-806-7284 and take a
crack at setting an appointment with us. Understand how we can help you adjust
your online marketing strategy. Our
services are ready to be your online marketing backbone.
Is Your Accounting Firm Searchable and Visible Online?
Can your accounting firm be found by potential clients
today?
Thirty percent (30%) of your potential clients are looking
for expert accounting services online, while only nineteen percent (19%) are
relying on recommendations. They use several techniques in searching for firms,
from search engines, to social media, to online reviews.
Studies have found that clients go through five stages when selecting an accounting firm:
They recognize a need, begin the search, pick the
contenders, narrow the field, and select the firm.
How do you get your potential clients choose you?
Get a professional accounting firm website from Advantage Local Agency!
Your website must have appealing
design and copy that precisely target your visitors to consider you as their
accounting firm.
You have to display client
testimonials on your website, even case studies or industry reports that your
potential clients may learn from. Doing
this will also demonstrate your expertise.
According to studies, eighty percent (80%) of clients check out websites
to shortlist their selection.
Your website must be responsive to
all devices. Sixty seven (67%) of users
say that a mobile-friendly website will make them more likely to buy a service.
Boost your visibility on search engines.
Your website must have the
content your potential clients are looking for with the right and relevant
keywords as the majority of them use search engines to find accounting
services.
Do you come up in search results
when people type terms to find accounting firms and specific accounting
services they are looking for?
Be present in local online directories.
You need to make sure that you are
present in local online directories, whether you are in a single or multiple
locations. Do you have correct and
consistent contact information in your listings? Do you have positive online
reviews? These are factors that will help them choose you.
Share content through
your blog.
You must share useful information
with your potential clients through a blog. Publish tips, tax calendars and
how-to guides to drive more traffic to your site, and earn their interest and
trust.
Engage with potential clients in social media.
You must establish your presence,
practice responsiveness, and build your credibility online through social media
channels such as LinkedIn, Twitter, Facebook, and Google+.
Your expertise is a very powerful
asset – let it shine online. We can help you leverage your resources to
dominate your competition.
Grow your bottom line through our
online marketing expertise. Fill out the form and call Advantage Local Agency now at 404-806-7284 for a free
consultation!
Get into online marketing so that potential
patients who look for dentists online will find you.
Beyond Traditional:
Online Marketing Tips for Your Dental Business
In the traditional marketing age, flyers, brochures,
billboard and coupons used to be the most popular means of promoting a product
or a business. However, since the birth of the Internet and other technologies,
these methods were eclipsed by digital marketing. With the rapid growth of
people using the internet and the change in their behavior when looking for
services, many businesses have decided to explore online marketing.
Both methods have the same objectives: establish a brand
image and get customers. Which of these two can help your dental business the
most?
Traditional Marketing
vs. Online Marketing
When it comes to marketing your services – is going digital
an imperative in this day and age?
Many local businesses today, including dental offices, still
rely on conventional marketing methods to attract customers. They give out
flyers and place ads around their area, hoping that people who read these
materials will remember them when they need their services.
Is this enough?
According to a study, Seventy-two (72%) of internet users
say they looked online for health information within the past year. Seventy-seven
percent (77%) of these people say they began at a search engine such as Google,
Bing, or Yahoo to look for information.
Eighty percent (80%) have looked online for information on health
topics, such as specific diseases or treatments. Thirty-four percent (34%) have
read about someone else’s experiences with their health or medical issues in an
online newsgroup, website, or blog. And twenty-five percent (25%) have watched
an online video about health or medical issues
.
These numbers are growing steadily year after year.
Nowadays, when potential patients realize they have a dental
issue, they will look for a solution online. They will have to find you as
their friendly and accessible local solution.
In contrast, when you distribute traditional marketing
materials like flyers and brochures, you “hope” that someone will remember and
call you or visit you when they have finally acquired a dental issue.
Traditional marketing still helps, but with changes in
consumer behavior, now is the best time to integrate online marketing into your
dental practice.
Why? Simply put,
online marketing can help your dental office be searchable and more visible to
people who are actively searching for and considering a dentist right when they
need one.
Put some Teeth into
your Online Marketing with these Tips
The reality of the situation is that search engines and
local directories have taken the place of the Yellow Pages. As a dental
practitioner, it is your responsibility to ensure you invest the majority of
your energy into new marketing strategies that can benefit your business.
Here are six major ways you can maximize your online marketing
efforts:
1.Have a
Great Dental Website. Your website is where your online marketing efforts
should start. Usually, potential clients will have a quick look at your website
before considering your services and if they find your site boring and
outdated, chances are, they’ll quickly navigate away from it. When websites are
designed well, clients can acquire the information they are looking for without
much trouble. That’s a plus for you and your office!
To guarantee your website’s efficiency and accessibility, be sure to include
the following:
·Access to your contact information as well as
directions to your clinic
·Details and pricings of your services
·Links to your blog and social media pages
(Facebook, Twitter, Pinterest, etc.)
·A corner where customers can place and read
reviews about your services
·Your website must be mobile-friendly, employing
a responsive web design architecture
2. Learn the Basics of Search Engine Optimization
(SEO). You’ve probably heard a lot about search engine optimization
practices such as optimizing keywords, or publishing relevant, useful and fresh
content. But are you aware that there’s more behind your website that can help
too? Things like headers, alt texts and meta descriptions can help search
engine crawlers rank your websites higher in search results.
Here are some other tips that can
help your website achieve better rankings:
·Provide useful and fresh content like articles,
videos, infographics, reviews, etc.
·Integrate promos into your content
·Optimize your URLs, titles, descriptions, alt
texts
·Improve your website’s loading time
·Register your website with Google and Bing
webmaster tools
3.Invest in
Local Visibility. Did you know that search engines like Google, Bing, and
Yahoo! offer local listings for businesses? By listing your dental office with
these search engines, you increase the possibility of being visible to people
looking online for dentists within their area and coming across yours. There
are other local directories and internet yellow pages such as Yelp, City
Search, SuperPages, and many more.
Here are some ways your local
visibility can be boosted:
·Publish your promos on local listings and
directories
·Bolt on your SEO and Social Media to your Local
Buzz strategy.
4.Utilize
the Power of Social Media. A strong presence on Facebook, Twitter and other
social media platforms is essential nowadays, since most of your current and
potential clients are probably active social media users.
What should you do to keep up with
this growing trend? How can you use social media to market your services? Here
are some quick pointers:
·Include testimonials and reviews from past
customers
·Have a regular discussion about good dental
practices
·Include a quick link back to your website and
blog
·Share engaging photos (like pictures of happy
clients, quotes, etc.)
·Post announcements of special offers
5.Online Reputation Management. In the digital era, no one and nothing is protecting
you from criticism anymore. Such is the case for dentists, whose practice can
be hit by negative online reviews once in a while. Do you know how powerful
online reviews can be? According to research, fifty-two percent (52%) of those
who searched online for referred businesses looked for reviews or ratings. A
separate study also showed that eighty percent (80%) of consumers can change
their purchase decision after reading a negative review.
What can you do to spare your
dental office from the effects of bad reviews about you if ever there are? How
can you maintain the good reputation of your office? Here are a few tips:
·Look for in-depth reports detailing where you
stand against your competition and what actions you need to take for your ORM
campaign
·Publish genuine consumer reviews only in
relevant websites
·Optimize your social media accounts
·If you don’t have a blog yet, set up one and
start posting content that can push down negative reviews about your services
6.Make use
of PPC (Pay per Click) Advertising. When you need traffic, PPC advertising
is a great way to get it. In a nutshell, PPC is pretty simple: Search engines
have features that allow businesses to buy ad placements in their search
results. These listings appear above, below and alongside organic, non-paid
results. If someone clicks on your listing, they will be redirected to your
website and you, in turn, will be charged the amount you bid. These ads can be a bit expensive, but if
you’re looking for immediate results, PPC advertising can offer a guaranteed
solution.
Aside from appearing directly on a
search engine’s results pages, you can also run ads through Facebook, Twitter,
Google+ and LinkedIn.
7.Tracking,
Analytics and Reporting. Making sure your website looks good is one thing;
knowing if you’re actually getting traffic is another. You need to have a
traffic and analytics system that does the following:
·Allows you to see the total traffic your website
is getting, including the breakdown of data from organic, referral, direct,
paid and social sources
·Allows you to analyze which of your campaigns
are working or not
·Allows you to know if visitors are engaged in
your content or if they leave right away
·Alerts you if there are crawl issues on your
website
·Allows you to know how often your web page
appears in a search query and how many times it has been visited, as well as
its average ranking
·Automatically detects every new search query or
keyword that a user types in search engines that your web page shows up for
At Advantage Local Agency, we know you need to focus on doing what you do best, and
that is to maintain the overall oral health of your patients. Studying and
exploring online marketing strategies on your own can be very time consuming,
and that’s why we are here. We can help you in all of areas of online marketing
– it’s what we do best!
We provide Responsive Web Design, SEO and Website Audit,
Local Buzz, Social Media Optimization, PPC, Online Reputation Management and
Online Presence Tracking and Analytics to grow your business.
Send us an email info@advantagelocalagency.com or call us at 404-806-7284 so we can schedule a free consultation with you today.
Seventy-six
percent of adults are seeking lawyers online.
A
study identified a four-stage search process for people looking for a
lawyer. They gather information about their legal issue; find a lawyer; validate a
lawyer; and select a lawyer. They use
various online resources in all of these stages.
How
will they find you in all of these stages?
They use search engines.
Your website must be very visible on search engines for technical keywords, as
well as keywords that are in the everyday language of potential clients that
pertain to various legal issues you handle.
Can they
easily find your website online? Do you provide legal information to
demonstrate your competency? And therefore, addressing the first two stages of
their search process.
They go to
online legal advice forums.
You must be present in these forums as they
gather preliminary information. Are you
there to provide initial advice?
They look in
local online directories.
You must be present in local online directories with your clear contact
information and areas of specialization. You must have positive reviews to
validate your expertise.
They use
social media.
You must have a good presence on LinkedIn, Facebook, YouTube and Twitter as
they will look at your posts, your network, and other people’s comments or
testimonials about you.
They read
legal blogs.
Your website must have a blog for updates and stories about how you’ve helped
people with their legal cases.
They visit
law firm websites.
Your website must stand out with the information they need, and it must have
clear calls to action to guide them to the next step. They will try to validate
you here, and if satisfied, will select you.
We can help you increase your online presence
and exhibit your competence and trustworthiness as a lawyer to more of your
potential clients.
Digital marketing is in our jurisdiction, and
we know all the twists and turns, all the possible angles of attack to make
your firm successful online.
Your online presence will be judged, so fill out the form or call usnow at 404-806-7284 for a consultation!